7 Helpful Black Friday Sales and Marketing Tips for Small Businesses

Boost your Black Friday sales with these 7 helpful marketing tips for small businesses! Prepare your store for the Black Friday shopping madness!

Let’s face it – for a lot of U.S. retailers and sellers, the day after Thanksgiving is one of the most important shopping days of the year. Yes, Black Friday is approaching and we couldn’t be more excited. As a small business owner, we believe you are excited as well and you want to take this shopping madness into your advantage. Even though the competition is pretty high and all businesses want to double their sales on this day, it is a great opportunity for you and your business to make a profit. It is not simple, but it is achievable.

Is there a way to promote your business for Black Friday? Is there a way to attract more visitors to your store? Well, of course, there is! In this article, we are going to share 7 helpful Black Friday sales and marketing tips for small businesses:

  1. Deliver extra support and service: It is proven that small businesses have the advantage of being able to deliver unforgettable shopping experience and personal attention. It is no secret that all people like low and discounted prices, however, they also want to feel valued and appreciated. You should offer extra support, impeccable service, and no-hassle refund policy.
  2. Encourage gift card purchases: According to a research, 8 of 10 shoppers used gift cards for their Black Friday and holiday shopping lists last year! Maybe it is time for you to encourage gift card purchases as well. Get a piece of that business and watch your sales grow!
  • Offer free setup: If you are running an electronic device shop or you are selling gadgets online, why not offering free setup as part of Black Friday purchase. For example, if someone purchases a TV or computer or other item you can offer a free setup. We are sure the customer is going to appreciate this gesture.
  • Place social media ads: Before Thanksgiving, during Thanksgiving, and the weekend after, a lot of U.S citizens are off work which means that they have more time to sit around and go through the internet. Use this opportunity to attract their attention and place ads on the social media networks such as Facebook, Instagram, Pinterest, and etc.
  • Offer special deals and discounts for special customers: If you have loyal buyers send them a coupon for an exclusive discount. You need to appreciate your customers and what is a better way to show them than to give them a special deal or discount.
  • Wait for it – You need to be as patient as possible. If you offer great products, if you have amazing deals, if you have advertised your business, the customers will come. Black Friday is going to boost your sales for sure, you just have to wait for it.

Remember, Black Friday is all about offering promotions, discounts, and deals to your customers. Your customers will best respond to creative ideas and holiday-themed events, so shake up your creativity and come up with innovative ideas about what else you can do for this year’s Black Friday! Have fun and enjoy the Holidays!

  • Don’t forget to use hashtags – When you are promoting your business on social media, don’t forget to use hashtags such as #the name of your business, #the products you are selling, and of course, #BlackFriday. Use hashtags to all of your social media activities and you will easily attract potential customers to your store.